Coinciding with Black History Month, Gap tapped Ouigi Theodore and his label, The Brooklyn Circus, for a 25-item collection. Inspired by his Haitian heritage and Brooklyn upbringing, Ouigi told a story of lifetime learning, mentorship, and global community through the lens of iconic American wardrobe staples.
Launching in February 2023, the 25-piece collection sold out in just weeks, generated 4B+ impressions, and brought new customers to the brand in droves.
